Video ads are a great way to increase your revenue. How so? For one, video ads tend to be more engaging than other types of ad formats, which means they have a higher chance of getting clicked on and generating revenue for you. So how do you set up video advertisements on your site? Read below for some tips!
What is a video ad?
A video ad is a short promotional clip that runs before, during or after online videos. Video ads can be viewed on any screen and are increasingly popular with advertisers because they have the highest engagement rates of all digital formats.
Video ads can be viewed on any screen, but are most commonly found on mobile devices and websites with videos embedded in them. How you set up the ad depends largely on where it will reside.
The benefits of video ads
The benefits of video ads are pretty well documented at this point. They are more effective than static ads and they can increase your revenue by as much as 50%. Video ads also give people a chance to see your product before they click through.
Video ads are an amazing way to promote your business and engage with potential customers. But you’re not just limited to one type of video ad- there are five different types that have a wide variety of benefits for any company, from small startups like yours all the way up through major multinational corporations. If you understand the basics of video ads, it’s time to create videos that perform even better than when we thought they could! Let me show you 7 ways in particular how this is done:
Optimize for Placement
Video ads are a powerful way to capture the attention of users, but it takes careful consideration where they should be placed. For example, video ads above-the-fold have 73% viewability while those below do not reach as many people at 45%. However, placement is important for both and planning your advertising strategy accordingly can maximize results.
Identify the average time spent by users on your webpage and placements explored more. Next, you can also try moving the video player higher to record any changes in viewability rates.
The savings are significant when using this strategy because it reduces page load times while stopping videos from playing that aren’t seen by anyone else.
Test Out Video Players
When it comes to video players, bigger is always better. Larger sized videos get more attention than smaller ones and are viewed by 95% of the people who see them. The larger sizes like 2560 x 1440 are noticeable at a distance while other large formats such as 667 x 375, 1024×768, or 1280×720 only have 90% visibility but attract viewers with patience for ads when they’re scrolling through content on their phones.
As an experiment in click-to-play optimization, we put together this campaign where if someone clicks on one of our video units then advertisers can be assured that users want to engage with the ad which should lead to improved value and higher CTRs because those ads will no longer automatically play without user interaction.
In the digital age, there is always an ongoing debate on whether or not autoplay videos with sound are considered to be disruptive. It’s important that you take care and have a strategy in place before deciding what type of ad format best suits your company’s needs. Better Ad Standards has been clear about this; they believe these ads should never play if it would cause disruption for others nearby – especially when using Chrome as their browser!
Some people may argue that video ads without sound can also disrupt those around them but at least users will have more control over how much information they want to receive from the advertisement. To avoid any unwanted noise near you while surfing online, try muted video advertisements so only text displays instead of disturbing sounds playing alongside it…
Perform Periodic Video Ad Audits
Publishers are advised to be wary of poor user experience. This includes bad placements and unmet viewability standards, as both can lead to advertisers not bidding on the ads being displayed in these videos or publishers losing viewers’ attention which ultimately results in decreased revenue for both parties. Here are few things you need know:
- Identify VAST errors and fix them before they cause major damage. Video ads are gaining popularity, but it’s important to know the signs of a bad ad implementation so that you can avoid losing customers. Check for latency issues in video files as well as below-the-fold placement; if your site experiences more than 3 seconds of loading time or has problems with mobile visitors, then there might be something wrong with how these videos have been implemented!
- Video ads like Google Ad Manager require careful consideration because we don’t want to lose business due to poorly running advertisements – keep an eye out on any VAST errors during monthly audits and make sure this is part of a periodic practice by checking for latency issues in large file sizes while also considering where.
- When advertisers sell ads on a website, they can also get the site to prefetch videos so that when users click an advertisement and it starts playing there’s already data in place. This means less waiting time for viewers who are eager to see what their favorite advertiser has offered them! Prefetched video advertisements allow your webpage or app to load more quickly by preloading video files with details of the ad before you play it. When someone clicks on one of those links, all necessary information is loaded ahead of time which makes watching advertising fast and easy – just like television used to be!
Video Header Bidding
Video Header Bidding is the future of advertising. It has emerged as a viable alternative to display ads and other forms of digital marketing, due in part because it allows advertisers more control than ever before over their targeted audience’s experience with an advertisement while still not being intrusive or frustrating for consumers. With video header bidding you’re able to choose exactly what ad will be shown when your webpage loads-so if there are two different products that each need a promotion then they can both appear on top at once! Essentially this makes sorting through advertisements quickly easier by eliminating irrelevant information from getting in the way so you don’t have to click away like I did 20 times last night trying to find something decent on Netflix again.
Video header bidding is a great method for publishers to increase demand on their inventory by adding demand outside Google. Prebid, an open-source wrapper that allows video ads (instream and out-stream), can be implemented in minutes after the site has been coded with its JavaScript code. For out-of-the-box videos, just add some information about your video provider into the “video” media format: AppNexus lets you sell all of your premium content—including live streams from CBS or ESPN–via windowed popups that appear before users watch it automatically without having to load up another browser tab.
Video Ad Solution by Google Ad Manager
Google Ad Manager is the best way to maximize your advertising potential. With three types of video ads: Linear Ads (Pre-roll, Mid-roll, and Post-roll), Nonlinear Ads (Overlay, and Nonoverlay), or Companion Ads you can’t go wrong with Google! Plus they offer a ton more features such as creating inventory for videos which makes it easier for you in terms of automation.
The brand new Google Ad Manager feature, the “intelligent viewability” tracker is so smart that it calculates your ads’ impression and visibility rates. Active View gives you a broad overview of what’s happening when people are surfing the web while actively viewing an ad or not-so-actively scrolling past one. Ads considered in this metric must have been displayed on more than half of browser screens for at least 2 seconds to be counted as being viewable but there are also metrics if you want finer detail like how often those impressions were actually viewed by viewers–ActiveView Measurable Impression and ActiveView Visible Impressions respectively give these numbers! You can get even more specific with calculating ratios (Active View Ratio).
First-party Data Planning and Targeting
Data privacy laws are getting more strict, and we cannot use user data without permission. If you don’t ask the users for their consent before using it in your campaigns, then ad campaign performance suffers as a result. This is because platforms do not have access to personal information like age or location that they need to allocate advertising spend accordingly. The key thing here: make sure you get explicit approval from them first!
Only first-party data can help publishers. Here is how you should plan it out:
Before using your user information, make sure to ask for their consent. This includes permission to share the data and track online behavior on a website or app. It’s advisable to adhere with IAB guidelines about advertising too!
You’ll want one of those new things called “data management platforms” (or maybe just DMPs) that offer tools like email campaigns and cookie deletion services – then once you’ve got them all set up, get started with collecting personal info from users by asking questions in exchange for some sort of reward.
Watch out for these video advertising trends
You’ve seen them on every social media feed. Video ads have become the flavor of the year, and they are only getting stronger with time! Did you know that 2017 was a record-breaking year for digital display ad spending? The Interactive Advertising Bureau (IAB) reported an increase from $7 billion to $8.4 billion worldwide last month alone! With numbers like these, it’s no wonder advertisers are shifting their focus away from traditional forms of marketing towards online platforms such as Facebook Live or Snapchat stories where users’ attention is more focused at this point in time than ever before – watch your back next holiday season because there will be plenty of competition vying for market share across all industries.
