Search engine optimization is all about getting more people to find your website and stay on it. There are many ways you can do this, but one of the most important is increasing branded search volume. This blog post will show you how to get more traffic from searches for your company name so that you can increase engagement with your customers!
What are branded keywords?
What are branded keywords? These are words that your business is commonly associated with. When potential customers search for these words, they’re looking for something from you! This means the more searches people do on Google and other search engines using your company name.
The benefits of branded searches
Gaining more branded search volume can potentially improve your rankings for non-branded queries. This means that if some one searches for “dog food” but is also thinking about your company, they may notice you as a result of the branded keyword.
It’s important to note that there are no guarantees with this type of strategy because it relies on many factors such as competition and search volume. But still, generating more branded search volume is a great way to gain more exposure for your company.
It’s important to branch out and spread your tentacles into a variety of marketing fields. One way you can do this is by not just concentrating on online advertising, but also other forms such as print media or physical mailers for example. Here are some ways you could use these tactics in order to promote your business:
Print ads with catchy slogans – will make people think about what they’re missing when it comes to products that match their lifestyle needs (such as organic pet food) even if there isn’t always an immediate purchase opportunity available at the time of exposure.
Email promotions– You might want to send direct mail promotions periodically so those who haven’t seen them before get another chance because this type of promotion has been shown be successful over the years.
Partnership– You can also try partnering with a company like Yelp to offer deals at your business in order to generate more traffic and local reviews.
Create curiosity- If you want people to do branded searches, then it is crucial that they are curious about your brand. You can create curiosity by utilizing old school offline techniques such as TV ads and print campaigns or come up with newer ways like posting on social media platforms.
Guest contributions- You know what they say: “Success breeds success.” That’s exactly what happened when you landed a couple of guest-blogging opportunities for online publications with significant followings. You wrote some killer content that intrigues your audience and sparks curiosity about your company – which supplies both quality traffic and leads to help grow the business even more!
Brand mentions – If you want to get a boost in your brand’s search volume, it makes sense that receiving mentions from big name influencers should have a positive impact. All of sudden people are going to be interested and searching for more information about what you do.
