SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI.[…]

7 Brands Already Using Chatbots in Their Marketing

By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots. They might seem like “the simpletons of the artificial intelligence world,” but[…]

The Latest SEO Trends You Should Ignore

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation[…]

How Workplaces Get Diversity Training Wrong

Workplace diversity isn’t just good for your employees’ wellbeing — it’s also good for business. Back in 2015, a McKinsey report found that companies with management teams in the top quartile for ethnic and racial diversity were 35% more likely to have financial returns above their respective national industry medians. Companies in the top quartile[…]