6 Cover Letter Examples That Got Something Right

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work[…]

Why Agencies That Conduct Market Research Grow Faster

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions … Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants[…]

10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Although we haven’t been fortunate enough to see more than a few scattered days of sunlight here in Boston, I’m told it’s technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and[…]

The Character Count Guide for Blog Posts, Videos, Tweets & More

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit[…]