6 AI Startups We're Keeping an Eye On

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.” “Well, I have bad news[…]

9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we[…]

Clips 101: How to Use Apple’s New Camera App

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within[…]

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Some inch their way to consistency by securing one,[…]

How to Differentiate Your Agency by Applying a Planning Approach

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency[…]

10 Job Interview Questions to Stop Asking Candidates

When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to[…]