8 Proven Ways to Stay Focused in A Busy Office

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the[…]

Stop Building Traffic, and Start Converting It. Here’s How

I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffic doesn’t really matter. What matters is converting that traffic. Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your traffic, building it is pointless. Building traffic[…]

11 Examples of Facebook Ads That Actually Work (And Why)

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.  For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your[…]

Keyboard vs. Pen: What's the Best Way to Take Notes?

Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time.  “You’ll never need to learn shorthand because you’ll type all your notes,” she explained. And as it turns out,[…]

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

Love it or hate it, data is essential to any agency professional’s existence. And where there’s data, there’s reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have to increasingly become proficient with it. As clients have become more knowledgeable and demanding about reporting, their analysis and insights expectations have become higher. This adds additional[…]

Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days. And it’s easy to see why. Brands have never had more strategies to choose from. There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few. But that’s just the tip of the iceberg, and this doesn’t even[…]

How to Write an Introduction: A Simplified Guide

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write.[…]