The Step-by-Step Guide to Creating Scannable Content

Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because reading from screens takes about 25% longer than reading from paper. Research has even indicated that readers experience an unpleasant feeling when reading online[…]

20 of the Best Free Stock Photo Sites

We’ve all heard the mantra, “Don’t settle for anything less than you deserve.” Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. But the truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high[…]

How to Excel in Community Management: Advice From 12 Experts

Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%. In order to get to the point where community management turns[…]

Proven Tips for a Top-Notch Alumni Engagement Program

You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act[…]