How to Plan & Execute Effective 'Welcome' Emails

How successful are your ‘welcome’ emails?  On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you[…]

How to Master a Successful Marketing Campaign in Trello [Free Guide]

Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces. Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s[…]

How to Run a Lean, Mean, Nonprofit Marketing Machine

Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn’t tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn’t mean squashing creativity. Having systems[…]

5 Classic Debate Techniques To Help You Nail Your Next Pitch

You might be asking, “What the heck does debating have to do with pitching prospects?” A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects. Winning a debate hinges on those same things. We’ve compiled a list of five debate[…]