78 Marketing Tasks You Should Outsource Immediately

If you’re like me, you stay busy. Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming. If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day! Here is one thing I[…]

A Step-by-Step Guide to Advertising on Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires[…]

How to Deliver Negative Feedback & Why It Matters [Infographic]

Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something. But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.[…]

4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

Imagine yourself sitting across the table from a prospective client’s CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer’s dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her[…]

7 AdWords Features You Didn't Know Existed

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n[…]

9 Companies Using Live Website Chat in a Creative Way

Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to[…]

21 Things Recruiters Absolutely Hate About Your Resume

I’ll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.[…]